Affiliates

VikingLuck's affiliate programme invites publishers, streamers and marketing partners to join a structured revenue partnership that focuses on long-term growth and professional collaboration. Our offering is designed to suit comparative sites, content creators and performance marketers who want clear reporting, responsive support and reliable commercial terms. Partnerships combine flexible commission approaches with compliance-aware creative resources tailored for the United Kingdom market, allowing partners to promote our brand responsibly while benefiting from dedicated account management and data-driven optimisation to scale acquisition and retention efforts.

Purpose of the affiliate programme

The programme exists to create mutually beneficial relationships that drive sustainable player acquisition and lifetime value. By aligning commercial incentives with responsible player growth, we support partners in generating quality traffic that meets regulatory and compliance expectations in the UK. Performance and brand integrity are both priorities, ensuring partners can build enduring revenue streams while helping us reach appropriate audiences.

Partnership benefits

Partners receive a business-focused package that emphasises transparency, predictability and ongoing optimisation. Included are tailored creative assets, regular performance reviews and promotional calendars to help plan campaigns. Our reporting tools and account team work together to identify high-potential segments, enabling partners to refine media buying, content strategies and on-stream integrations for better conversion and retention.

Support for publishers and streamers

Content creators and publishers can expect personalised guidance on messaging, compliance-friendly copy and technical integration support for tracking links. We collaborate on bespoke campaigns, co-branded content and targeted promos that respect advertising rules applicable to UK audiences, with practical advice to protect both brand reputation and partner revenues.

Commission structure

Flexible commercial models are available to match partner objectives and traffic profiles. Options include performance-share approaches, one-off acquisition fees and hybrid agreements that balance immediate return with longer-term revenue participation. Payout cadence and reconciliation processes are clearly documented so partners understand how earnings are calculated and paid.

Flexible models

Contract terms can be adapted as partnerships scale, with scope for re-negotiation based on verified performance and quality criteria. Transparency on contribution metrics and attribution rules helps partners select the model that best aligns with their channels and commercial goals.

Tracking and reporting transparency

Robust tracking underpins every partnership, with a real-time dashboard that displays clicks, conversions and revenue metrics. Data export capabilities and scheduled reports support partners’ internal accounting and audit needs, while clear attribution windows reduce disputes. We also maintain processes to detect and mitigate fraudulent activity.

Attribution and fraud prevention

Attribution logic, cookie and click windows are specified in onboarding documents, and suspicious patterns trigger proactive reviews. Collaboration on fraud prevention helps protect partner commissions and programme integrity.

Marketing support and tools

Partners gain access to a library of ready-made creatives, localised landing pages for UK audiences and a variety of tracking link formats. Technical resources include deep-linking, UTM templates and campaign tags to simplify performance tracking. Compliance templates and copy guidance are provided to ensure marketing materials meet applicable advertising standards.

Creative and technical resources

Regular asset refreshes and seasonal bundles are offered to keep campaigns current. Technical account support helps resolve tagging issues quickly, minimising downtime and preserving conversion rates.

Long-term cooperation and partner relationships

Long-term value is cultivated through quarterly business reviews, joint planning sessions and scalable commission arrangements. Dedicated account managers foster open communication, approving bespoke initiatives and resolving disputes promptly. Our aim is to establish partnerships that evolve with market conditions, delivering predictable revenue and strategic alignment for both parties.

Dedicated account management

Each partner is assigned a point of contact for campaign optimisation, reporting queries and commercial discussions, ensuring continuity and rapid response as campaigns develop and mature.